All there is to know about content writing!

An upcoming career option these days is content writing. With everyone relying on the internet for all kinds of work, websites want to take full advantage of this situation and increase their SEO rank. As a result, there is an increased demand for content writers who can provide relevant and accurate content for the internet.

What is content writing?

Content writing, like any other form of writing, requires great skills and in – depth knowledge. The success of any write up depends largely on the quality and authenticity of the content of a website. Since internet is an integral part of our lives now, every business and organisation is need of content writers for quality content on their websites. This has led to the opening up of many content writing agencies in Delhi and India. The good news is that anyone from any qualification background with proficient English writing skills can become a content writer!

The target audience of all websites is not the same. Hence, the content writer needs to be aware of the type and level of content required for a particular website. Even though content writing does not follow a specific format, it is certainly guided by some fundamental principles. Here are a few things that a content writer should always keep in mind:

·         Be crisp!

The first and foremost attribute of writing good article is about writing concise as well as to the point articles. If the reader’s interest is not provoked within the first 15 – 20 seconds, chances are they might not read it at all. Content writing companies in Delhi and India hires employees on the basis of the effectiveness with which they are able to convey any message.

·         Put yourself in reader’s shoes!

Ultimately, the aim of content writing is to cater to the needs and demands of the reader. In order to do this successfully, think what questions the reader might have. Understand the topic you are writing on and then try to think from the reader’s perspective. Give information about any doubts that you think the reader might have in a very precise and easy to understand manner.

·         Use a proper format

Apart from being rich in information, an article must also look attractive to grab any reader’s attention. Using sub headings and bullets breaks down a lengthy article into smaller chunks. This is easy to understand and pleasant to look at. Moreover, information presented in the form of bullets rather than long paragraphs looks more precise.

Before you start writing:

• Identify the goal of the content - Before you begin writing any article, take a minute to figure out what information you want to convey. Put the most important information first followed by the less important content.

• Decide on a hook - Think about how you are going to attract readers. Anything such as humor, news, etc. can be used to arouse a reader’s interest in your article.

While you are writing:

• Write only one idea per paragraph to make the article concise and to the point. Also, write short sentences and use and distribute the keywords wisely.

Before you publish:

• Proofread your article to correct any kind of grammatical mistakes as these mistakes will send readers away from your article.

Contentholic is a content writing company in Delhi and India. Their wide range of services include website writing, writing for a blog, press releases, newspapers, articles and writing for online magazines and journals. Their writers have a knack for writing quality content which helps in the SEO rankings.