Tips to attract customers through website content

No matter what you may read online, content marketing is not at all new for any person. And it’s definitely not a marketing strategy that you have to be a specialist to understand. It can be said that content marketing has existed since the first cavemen recorded stories on cave walls with charred sticks and has revolutionized with the adoption of the printing press.

How it all happened

Every magazine, newspaper, blog, TV station, and book publisher are basically content marketers. And if you are a small business merchant then it’s certain that you would be challenged to use marketing as effectively as possible in order to attract customers. Creative content like videos, photos, and stories for your website and social media channels can prove to be a great way to connect with customers and hence, you don’t need you to pay for costly ads.

What are the options?

If you are doubtful about how to attract customers then this is the right place for you but the first question that can arise is what are the kind of content writing services. Contentholic, a Content Writing Company in Delhi, India will provides you fresh & unique content.

Here are the tips to attract customers through website content

1. Make your content easy to navigate: Having unorganized content can prove to be a disaster and the content which is tough to navigate may cause a potential client to leave your website. Hence it’s better to use tags and categories to make it easy to navigate.
2. Keep Your Messages as Simple as possible: The message must connect with customers and should provide a reason for customers to pay attention to it. Contents that are simple but written in most interesting and articulate way can give a big leap to your website.
3. Differentiate your content: Set yourself apart from your competitors by identifying why unique about your business/store. 
4. Use Images: Use high quality photos to show your products and how they are used. It’s scientifically proved that pictures have more impact on brain than words.
5. Make your content sticky: Always include similar articles and sign-ups so that customers stay on your site.
6. Make contents sharable: Most effective contents are always the sharable contents. The more your content can be shared the more customers are likely to visit your website.
7. Ask for your customers email: The customers visiting your website may not be ready to buy the day they come across your content. But, if you capture their attention, you can continue marketing to them with more content until they are ready to buy.
8. Ask them to buy the products and services: If it’s possible then you can include a call to action at the end of your content that encourages the reader to buy the product and services
9. Use targeted keywords: Use targeted keywords that can help find your page easily.
10. Use clean SEO: Use non plagiarized content or unique content for your article.
11. Encourage sharing: The main point of creating content is to get your message in front of the right readers. When you have the right reader, consider that they probably have a lot of friends who fit the same profile. Encouraging them to share through social media gets your content in front of even more potential customers.
12. Use your content more than once: If you have great content you can continue promoting and sharing it. Re-purposing helps you get the most out of your content. You can turn it into a podcast, combine content into downloadable reports, use it for social media posts, emails and newsletters, or turn it into YouTube videos and many more different things.